The Egyptians as part of their religious rituals first used perfume. The
two principal methods of use at the time was the burning of incense and the
application of balms and ointments. Perfumed oils were applied to the skin
for either cosmetic or medicinal purposes.
Designer perfumes and colognes came into its own in the 20th century priced as high as hundreds of dollars per ounce. The average over the counter retail selling price for designer perfume and colognes could run from $30 to $85 dollars per ounce, in some cases even higher!
Designer perfumes and colognes are one of the most popular gifts given
year round. Sales explode during Christmas, Valentine’s Day, Mother’s
Day, Father’s Day as well as National Secretaries Day. These Holidays
amount for almost 50 % of all designer perfumes and colognes sold in the United
States today. Birthdays and Anniversaries, which are an everyday occurrence
account for 40% of sales. 10% of sales are done daily by consumers needing
a perfume or cologne refill.
This is a gigantic market for our entrepreneurs to grab a share. Figure
your own market’s share of U.S.A. sales, for example Houston is a 4.2%
share of the US market which would translate to a $214 million (1,071,000in
Bottles)
fragrance market and just grabbing a 2/10th of 1% share in this market would
be selling over 21,420 perfume bottles a year. The potential
is mind boggling in this exciting and growing market. Join us at Worldwide
Perfume Distribution in gaining some of this lucrative market.
